On-page SEO services we offer are content optimization that emphasizes streamlining your website to be found on Google. The objective of on-page SEO is to help search engines, like Google, perceive your website for the words you need to rank for. This includes examining your present website structure to recognize regions of progress to meet the SEO best practices.
On-Site SEO is the first means to ranking your website on Google. You should recognize keywords your clients may search to discover businesses like yours, and place them on your website. You should improve your website’s coding, meta descriptions, header tags/title tags, and considerably more to effectively upgrade your website for on page SEO. Most private ventures use website SEO services to assist with on-page SEO.
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page.
What is On-Page SEO?
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing meta tags, headers, content, images, internal links and URLs.
Why is on-page SEO important?
On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots. Merely creating and publishing your website isn’t enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
On-page SEO is called “on-page” because the tweaks and changes you make to optimize your website can be seen by visitors on your page (whereas off-page and technical SEO elements aren’t always visible). Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. Now, let’s discuss the elements of on-page SEO.
What are the On-Page SEO Elements?
- High-Quality Page Content
- Page Titles
- Meta Descriptions
- Image Alt-text
- Structured Mark-up
- Page URLs
- Internal Linking
- Mobile Responsiveness
- Site Speed
E-A-T: Expertise, Authoritativeness, Trustworthiness
E-A-T is the shorten for Expertise, Authoritativeness, Trustworthiness. The May 2019 update slightly changed the importance of E-A-T. Now, it is one factor in determining Page Quality, vs. a synonym for Page Quality.
Once it is determined that a page has a beneficial purpose, its level of E-A-T is carefully considered in terms of whether the content is YMYL. Non-YMYL content doesn’t require the same rigor as YMYL content.
1. Expertise: This refers to the creator of the main content (MC) on the page. Are they an expert on the topic? Do they have the credentials, if necessary, to back that up, and is this information available to read on the website?
- Additionally, in the recently-updated version of the guidelines, Google makes an exception for “everyday expertise.” This means people with relevant life experience in specific topics can be considered experts – no formal training or education required. However, this only holds true for non-YMYL content.
- According to section 4.5, “The standard for expertise depends on the topic of the page.” For example, a person who writes detailed and helpful restaurant reviews has everyday expertise if they are a frequent restaurant-goer and love food.
2. Authoritativeness: This refers to the MC creator, the content itself, and the website on which it appears. The definition of “authoritativeness” gives us a big clue on what this means to Google and websites.
“Authoritativeness” means having generally recognized authority. People know you, know your background, and look to you as a leader in your industry. They accept you as a good source of information.
3. Trustworthiness: The “Trustworthiness” part of E-A-T also refers to the MC creator, the content, and the website. Being a trustworthy expert and source means people can trust you to provide honest, true information that is accurate.
High-Quality Page Content
Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about. The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. Next, consider how your page content falls into the buyer’s journey and visitors’ search intent. These will impact how you will use your keywords and what types of content you will create.
Now, it’s time to write your page content or clean it up if you’re currently auditing your on-page SEO. Here are a few best practices for writing high-quality page content (we’ll touch on some of these in more detail below, in our Checklist):
- Incorporate short and long-tail keywords naturally.
- Add engaging and relevant visual content.
- Write for your specific buyer persona(s).
- Actively solve your audience’s problem.
- Develop content people will share and want to link to.
- Optimize for conversions with CTAs to offers and product pages.
Page content is your opportunity to communicate value to Google and your site visitors; it's the heart of the on-page SEO process. All other on-page SEO elements stem from high-quality page content, so invest ample resources to develop and optimize it.
Your website page titles (also known as title tags) are one of the most important SEO elements. Titles tell both visitors and search engines what they can find on the corresponding pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible.
Here are some best practices for when developing a page title:
- Keep it under 70 characters (per Google’s update) … any longer and your title will be cut off in search results. Mobile search results show up to 78 characters.
- Don’t stuff the title with keywords. Not only does keyword-stuffing present a spammy and tacky reading experience, but modern search engines are smarter than ever — they’ve been designed to specifically monitor for (and penalize!) content that’s unnaturally stuffed with keywords.
- Make it relevant to the page.
- Don’t use all caps.
- Include your brand in the title
Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, and so on.
These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent. Incorporate important keywords in your headers, but choose different ones than what’s in your page title. Put your most important keywords in your <h1> and <h2> headers.
Meta descriptions are the short page descriptions that appear under the title in search results. Although it’s not an official ranking factor for search engines, it can influence whether or not your page is clicked on — therefore, it’s just as important when doing on-page SEO.
Meta descriptions can also be copied over to social media when your content is shared (by using structured mark-up, which we talk about below), so it can encourage click-throughs from there, too.
Here’s what makes for a good meta description:
- Keep it under 160 characters, although Google has been known to allow longer meta descriptions — up to 220 characters. (Note: Mobile devices cut off meta descriptions at 120 characters.)
- Include your entire keyword or keyword phrase.
- Use a complete, compelling sentence (or two).
- Avoid alphanumeric characters like —, &, or +.
Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about … which is important because Google now delivers almost as many image-based results as they do text-based results. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.
Here’s what to keep in mind when adding image alt-text:
- Make it descriptive and specific.
- Make it contextually relevant to the broader page content.
- Keep it shorter than 125 characters.
- Use keywords sparingly, and don’t keyword stuff.
Structured mark-up, or structured data, is the process of “marking up” your website source code to make it easier for Google to find and understand different elements of your content. Structured mark-up is the key behind those featured snippets, knowledge panels, and other content features you see when you search for something on Google. It’s also how your specific page information shows up so neatly when someone shares your content on social media.
Note: Structured data is considered technical SEO, but I’m including it here because optimizing it creates a better on-page experience for visitors.
Your page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create subpages, blog posts, and other types of internal pages.
Here are a few tips on how to write SEO-friendly URLs:
- Remove the extra, unnecessary words.
- Use only one or two keywords.
- Use HTTPS if possible, as Google now uses that as a positive ranking factors.
Internal linking is the process of hyperlinking to other helpful pages on your website. See how the words “internal linking” are linked to another blog post in the sentence above. Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.
Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.
Google started favouring sites that are optimized for faster mobile speeds — even for desktop searches. Mobile responsiveness matters. It’s critical to choose a website hosting service, site design and theme, and content layout that’s readable and navigable on mobile devices. If you’re not sure about your own site’s mobile readiness, use Google’s Mobile-Friendly Test tool.
Whether being viewed on a mobile device or desktop, your site must be able to load quickly. When it comes to on-page SEO, page speed counts big-time. Google cares about user experience first and foremost. If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that. Moreover, site speed can impact conversions and ROI.
Check your website’s speed anytime using Google’s PageSpeed Insights tool.
Note: Mobile responsiveness and site speed are considered technical SEO, but I’m including them here because optimizing them creates a better on-page experience for visitors.
On-Page SEO Checklist
- Crawl your website.
- Conduct an SEO audit and define your site architecture.
- Update URLs, page titles, and meta descriptions.
- Make sure your keyword is in your URL.
- Include your keyword throughout your page.
- Track keywords and topics for each page.
- Don’t keyword stuff.
- Establish value propositions for each page.
- Define your target audience.
- Plan new page titles.
- Add new meta descriptions.
- Review and edit page content as needed.
- Incorporate visual content.
- Optimize your visual content.
- Add internal links.
- Add external links.
- Optimize for conversions.
If you’ve been in search of a solution for organizing and tracking the various on-page SEO elements, you’re in luck. The HubSpot marketing team released an updated version of our On-Page SEO Template, an Excel document that allows you to coordinate pages and keywords — and track changes — all in one place.
Why do you need on-page SEO services?
On-page SEO requires work and upkeep. You constantly need to advance your site to guarantee that it is running productively. Each time you add new pages or content to your site, it should be optimized for SEO. You can put resources into on-page SEO services to assist you with enhancing your page. There are numerous variables that impact how Google ranks your page and it tends to be hard to deal with every one of them. With on-site SEO services, you can enlist specialists to deal with your SEO crusade for you.
It’s an incredible method to guarantee that you improve your site right. An SEO company will realize how to carry out the correct keywords and upgrade your page to join those keywords. They’ll assist you with making quality content, improve mistakes on your site, and improve your page speed. On-site SEO covers numerous things, yet an on-page SEO company will assist you with getting your site running fit as a fiddle. It’s an incredible venture for your business in the event that you need to acquire more important traffic that you can convert into deals for your business.
By changing the code of your website, you can make your web pages simpler to peruse for search engine calculations. Alt text, meta descriptions, URL structure, and different tags would all be able to be utilized to incorporate a greater amount of your objective keywords and to give clearness to the content and structure that is utilized for each web page. We comprehend that coding can be confusing, so that is the reason we’re here to help. We realize how to explore your website’s code and improve it from the back to front.
A significant advance in improving your on-page SEO is by making top-notch content. Studies show that long-structured content gets a greater number of perspectives than more limited content, besides, it gives you a higher possibility of ranking on SERPs. Distributing unique content gives you space to carry out high-traffic keywords and internal linking, just as demonstrate your believability as a business. Our group is made out of many content essayists that twofold as SEO specialists, so we can assist your business with making content that is both drawing into your intended interest group and optimized to improve your search results.
Meta tags are another significant factor in on-page SEO. These tags give search engines more information about your page. They help your page rank for the correct keywords. At the point when you enhance your page for SEO, utilize custom meta tags. They will impact clients and increment your clickthrough rate (CTR). You’ll pull in more individuals that are keen on your business by enhancing your tags.
Once you incorporate pictures onto your site, you need to enhance them. Image optimization is significant in aiding your page rank better for SEO. To streamline your picture, remember the objective keyword for the file name. It’s significant you consolidate your keyword into the image file name to commend the remainder of your keyword integration. It will help you rank better in the search results.
Page speed is one of the main elements of the client experience. Clients hate to hang tight for lethargic stacking pages. In the event that your page takes too long to even consider stacking, clients will leave your page and pick another page that heaps snappier. Google Page Speed Tool can give you a brief look into issues with your page. You can select to roll out the improvements on your own or put resources into page speed services from an advanced promoting company.
Internal linking is vital to keeping leads on your page longer. At the point when you link inside your content, you control your crowd to another page on your site. At the point when your crowd invests more energy in your page, it conveys a positive message to Google that your page is important. Consequently, this assists you with arriving at more significant leads for your business. It’s a simple method to improve your on-page SEO.
Create High-Quality Content to rank up
To create high-quality content that Google will rank (and rank well), you need to look at the three keys found in the Search Quality Evaluator Guidelines: beneficial purpose, E-A-T, and YMYL.
- Every page must have a purpose, and that purpose must be accomplished to benefit the user.
- Every page needs the right expertise behind it. Some pages require higher levels of E-A-T than others due to their subject matter. Sometimes, for low or non-YMYL pages, the evidence for the expertise can be found in the content itself.
- YMYL pages need the highest E-A-T possible. These pages can have a direct impact on the reader’s lives, livelihood, or happiness.
Finally, remember that Google’s standards are constantly changing. That is because user expectations of search are always changing, too, and Google needs to keep up to stay relevant.
And so do you.