Link Building – Off-Page SEO
Link building is the Off-Page SEO method to get backlinks from different websites to your own. Off-page SEO might seem harder than on-page SEO because many off-page factors aren’t entirely under your control, but that’s the whole point. The harder something is to earn, the more reliable it is as a ranking factor.
Off-page SEO is about everything that doesn’t happen directly on your website including link building and popularity improvement on social media platforms like Facebook, Twitter, LinkedIn or Google my Business.
Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations.
Off-page SEO supplements on-page SEO. Both go hand in hand. You need to focus on your link building, branding and appearance efforts to make the most of your SEO. You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, you won’t do well.
What Is Off-Page SEO?
Off-page SEO represents the efforts taken outside of a website to improve its search engine rankings. Off-page SEO includes link building and social media popularity.
Improve the Rankings with a Great Link Building Strategy
It was so compelling on the grounds that it depended on the possibility that a backlink could be viewed as a demonstration of approval about a page, i.e., it wouldn’t get links on the off chance that it didn’t have the right to. The hypothesis is that when someone links to another website, they are adequately saying it is a decent asset. Else, they wouldn’t link to it, much similarly that you wouldn’t send a companion to an awful eatery.
Google My Business
Google My Business (GMB) is a free business profile from Google. It’s these profiles that rank in Google’s “snack pack” results that you see at the top of the search results for queries with local search intent. However, merely claiming your GMB profile isn’t enough. An optimized Google My Business profile is the most important ranking factor for ranking in “snack pack” results, and the fourth most important factor for regular local organic search.
Long story short, if you want to rank for queries with local intent (e.g., “plumber near me”), then claiming and optimizing your GMB profile is the most critical component of your off-page SEO efforts.