Why is off-page SEO important?

Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others. For that reason, it’s challenging to rank on the merit of your content alone. At first glance, it looks like an entirely worthy piece of content. So it wouldn’t be crazy to assume that it ranks high for that very reason. However, as soon as you click on any of the places, you hit a content gate.

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