A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.
Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others. For that reason, it’s challenging to rank on the merit of your content alone. At first glance, it looks like an entirely worthy piece of content. So it …
Off-page SEO represents the efforts taken outside of a website to improve its search engine rankings. Off-page SEO includes link building and social media popularity.
E-A-T is the shorten for Expertise, Authoritativeness, Trustworthiness, and verify your page-quality is good enough to rank up in Search Engines like Google. It tells both search engines and readers what your website and business are all about.
High-Quality Page Content Page Titles Headers Meta Descriptions Image Alt-text Structured Mark-up Page URLs Internal Linking Mobile Responsiveness Site Speed