FAQ – SEO Frequently Asked Questions

SEO is the shorten of Search Engine Optimization and means the process of improving a website in order to increase its visibility for relevant searches on search engines.

An SEO agency is an online marketing company that can audit the websites and optimize them with the objective of increasing the visibility on search engines, the traffic, and the user experience.

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing meta tags, headers, content, images, internal links and URLs.

1. High-Quality Page Content
2. Page Titles
3. Headers
4. Meta Descriptions
5. Image Alt-text
6. Structured Mark-up
7. Page URLs
8. Internal Linking
9. Mobile Responsiveness
10. Site Speed

E-A-T is the shorten for Expertise, Authoritativeness, Trustworthiness, and verify your page-quality is good enough to rank up in Search Engines like Google. It tells both search engines and readers what your website and business are all about.

Off-page SEO represents the efforts taken outside of a website to improve its search engine rankings. Off-page SEO includes link building and social media popularity.

Google takes into account many off-page factors when deciding if and where to rank web pages. Links are one of those factors, but there are many others. For that reason, it’s challenging to rank on the merit of your content alone. At first glance, it looks like an entirely worthy piece of content. So it wouldn’t be crazy to assume that it ranks high for that very reason. However, as soon as you click on any of the places, you hit a content gate.

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are important to SEO.